Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
The Canadian Tourism Commission has kicked off a review of its estimated £30 million international advertising arrangements.
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...hubs in Toronto, Singapore and Geneva. TBWA will be responsible for handling the chain's global advertising, working across its global brand, local marketing, CRM and creative design. The network ... in London, does not currently retain a global agency. In the past, it has worked with a variety of local ...
Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Brand USA, the marketing body for North America, is launching its first global campaign next month
Razorfish scoops Emirates social media business
19 Apr 2012 | by Anne Cassidy
The Emirates Group has appointed Razorfish to handle its global social media activity after a pitch....The appointment comes as the global airline group, which has previously lacked an organised social media presence, is turning to Facebook to build an emotional connection with its customers. Razorfish ... its Facebook page as a marketing tool. Emirates recently launched a global TV campaign by its lead ...
Why we're loving ... Tim Bret-Day photographer; David Bray collage artist
29 Mar 2012
Why Virgin Atlantic is running a global campaign that recreates the Union Flag using imagery
Gatwick calls pitch as adspend climbs
15 Mar 2012 | by Jeremy Lee
by Global Infrastructure Partners, which bought the business from the Spanish-owned BAA in December 2009 ...
VisitBritain forced to withdraw global poster campaign after typo
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
VisitBritain's global £25m 'Great' campaign, created with the Department for Culture, Media...from the global campaign, and that the train carriages in New York would continue to display ...
M&C Saatchi lands £100m global Etihad ad account
16 Feb 2012 | by Sara Kimberley
to handle its £100 million global advertising account.
JWT London wins Royal Caribbean International
26 Jan 2012 | by Anne Cassidy
The shop triumphed in a pitch against VCCP Blue and Isobel to handle the estimated 6 million account. JWT is the global incumbent on the business with the account run out of its New York office. Royal Caribbean had previously adapted its international campaigns to run in the UK market ...
Four Seasons Hotels calls review of global accounts
12 Jan 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design and media. Four Seasons does not currently have a retained global agency. In the past, it has used a variety of local agencies including Mainspring in Australia and Mullen in the US. In addition to global ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
