25 May 2012
| by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...Rice Krispies Squares was launched back in 1997 for women seeking an alternative to chocolate.
The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square's Rocky Road variant.
The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ...
25 May 2012
| by Sarah Shearman
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives.
The teaser campaign comes ahead of the vehicle's summer launch ...
22 Mar 2012
Martin Bailie, executive planning director, Glue Isobar
Why I like this
I don't. I've been transported back to 1999, when we could get away with cumbersome, impossible-to-navigate Flash sites and "experiences" we naively forced hapless users through.
While I admire the ambition ...
29 Feb 2012
| by Seb Royce, executive creative director, glue Isobar
Perfectly cast and full of speed cues, this 'faster broadband' campaign really hits the mark
17 Feb 2012
Martin Bailie, executive planning director, Glue Isobar
Why I like this
Honda USA thought that teasing people with the prospect of a sequel to the adored Ferris Bueller's Day Off would get them talking and looking forward to the Super Bowl ad breaks. They were right. Pre-Super Bowl ...
16 Feb 2012
hosting skills and charm provided the necessary glue to orchestrate the comedy and magic of Serenade Live ...
13 Dec 2011
Martin Bailie, executive planning director, Glue Isobar
Why I like this
The fabulous Kevin Butler, the fictitious vice-president of various spurious PlayStation departments, is a mildly sinister Ray Gardner (of Blackcurrant Tango ad fame) for the Facebook age. From YouTube channel ...
07 Nov 2011
Martin Bailie, executive planning director, Glue Isobar
Why I like it
Partly, it s the herd effect 355,000 other people seemed to like it within its first month, so I thought I d look. The comments are great: 96 per cent of the 800-odd ratings are positive. It s linked to by plenty of target ...
24 Oct 2011
Paulo. It was written by Dylan Lee and Icaro Doria, art directed by Guillermo Vega, and directed by Glue ...
17 Oct 2011
An online ad on YouTube tries to convince viewers that they will be able to taste the bar by watching and listening to the video. Created by glue Isobar, the ad claims the viewer s sense of audio visual perception is reset using a complex sequence of images, which then stimulate the taste buds ...