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The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes. The app encourages users to upload their own recipes and share them on Facebook. Future plans include ...
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...
Martin Bailie, executive planning director, Glue Isobar Why I like this The brief was a simple insight that needed addressing: half of people contacting the NSPCC have suspected something might be wrong with a child for more than a month. The ad's message is: "It could be nothing ...
Martin Bailie, executive planning director, Glue Isobar Why I like this I don't. I've been transported back to 1999, when we could get away with cumbersome, impossible-to-navigate Flash sites and "experiences" we naively forced hapless users through. While I admire the ambition ...
glue Isobar's executive creative director, Seb Royce. "Now that it's an always-on social feed ... with nothing and saying, 'tell me about the site'," says glue Isobar's Royce. As a consequence, agencies ... rivals. "They can't afford to sit still, " says glue Isobar's executive creative director, Seb Royce ...
It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...
Martin Bailie, executive planning director, Glue Isobar Why I like this Honda USA thought that teasing people with the prospect of a sequel to the adored Ferris Bueller's Day Off would get them talking and looking forward to the Super Bowl ad breaks. They were right. Pre-Super Bowl ...
interruption. Any screen size, any platform, any browser, anywhere. Here is the glue that promises to hold 20 ...
of Glue Isobar into The Red Brick Road, which already handles the brand's above-the-line advertising..... Magners awarded its digital account to Glue in January 2010 . Follow Loulla-Mae Eleftheriou ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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