03 May 2012
| by Katherine Levy
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio...The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible ...
Deco and Hearst publications.
Glue Isobar won the business without a pitch. There was no incumbent ...
19 Apr 2012
Martin Bailie, executive planning director, Glue Isobar
Why I like this
The brief was a simple insight that needed addressing: half of people contacting the NSPCC have suspected something might be wrong with a child for more than a month. The ad's message is: "It could be nothing ...
02 Apr 2012
| by Staff
To suggest that Glue Isobar used 2011 to sort itself out wrongly suggests that it had previously...Score: 7
Agency fact file: Glue Isobar
Type of agency
Digital ...
include overseeing Glue Isobar, Isobar Mobile and Isobar Social, and she is an experienced and confident ...
patch, Glue returned to what it does best last year, namely winning and creating digital work for high ...
22 Mar 2012
Martin Bailie, executive planning director, Glue Isobar
Why I like this
I don't. I've been transported back to 1999, when we could get away with cumbersome, impossible-to-navigate Flash sites and "experiences" we naively forced hapless users through.
While I admire the ambition ...
17 Feb 2012
Martin Bailie, executive planning director, Glue Isobar
Why I like this
Honda USA thought that teasing people with the prospect of a sequel to the adored Ferris Bueller's Day Off would get them talking and looking forward to the Super Bowl ad breaks. They were right. Pre-Super Bowl ...
17 Feb 2012
Glue Isobar has appointed Tom Barker as the group account director on its Kellogg digital business
13 Dec 2011
Martin Bailie, executive planning director, Glue Isobar
Why I like this
The fabulous Kevin Butler, the fictitious vice-president of various spurious PlayStation departments, is a mildly sinister Ray Gardner (of Blackcurrant Tango ad fame) for the Facebook age. From YouTube channel ...
25 Nov 2011
| by Arif Durrani
When Mark Cridge, chief executive of Glue Isobar and global managing director of the Isobar network...portal and Cridge s independent Glue were among the more positive events of a terrorist-stricken September 2001. While keen observers will note Glue was actually formed in 1999, at the height ...
and the spectacular collapse of digital start-up, Deepend.
Deepend, in which Glue was housed and closely linked ...
07 Nov 2011
Martin Bailie, executive planning director, Glue Isobar
Why I like it
Partly, it s the herd effect 355,000 other people seemed to like it within its first month, so I thought I d look. The comments are great: 96 per cent of the 800-odd ratings are positive. It s linked to by plenty of target ...
01 Nov 2011
Glue Isobar has created a virtual fish tank for the British Heart Foundation in aid of its Mending...The campaign centres around the zebrafish, which can repair its own heart. The virtual aquarium takes over the charity s homepage and social media channels.
It was created by James Leigh and Darren Giles, and art directed by Ian Byrne at Glue Isobar and Jakob Nylund at North Kingdom. ...