18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...Rice Krispies Squares was launched back in 1997 for women seeking an alternative to chocolate. The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square's Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...
McDonald to head planning at Isobar
10 May 2012 | by Sara Kimberley
McDonald replaces Martin Bailie, who has been promoted to commercial strategy director. Both will work across Isobar's four divisions in the UK: Glue Isobar, Isobar Mobile, Isobar Social and Superglue. McDonald will lead Isobar's planning offering, working closely with Tim Dunn, the head of strategy ...
Kaspersky hands global ad account to McCann London
10 May 2012 | by Anne Cassidy
McCann London won the business after a pitch, which kicked off in February, against OgilvyOne and Glue Isobar. The previous global incumbent on the account was M C Saatchi, but the agency did not repitch. McCann will now create a global digitally focused campaign for Kaspersky, encompassing digital ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio...The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible ... Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent ...
RBS Group consolidates digital into M&C Saatchi
26 Apr 2012 | by Sara Kimberley
the NatWest and RBS brands. The move is a blow to the incumbent, Glue Isobar, which was handed the consolidated NatWest and RBS digital ad account in 2009 after a pitch. However, Glue will continue to work ...
Fourteen UK agencies appointed as Facebook's preferred marketing developers
23 Apr 2012 | by Emma Powell
Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred...; Kerve Creative Ltd; glue Isobar; Sports New Media; AKQA; OneIota; Reevoo; Comufy; Apsmart Ltd ...
JWT recruits Ricardo Figueira as its first digital ECD
19 Apr 2012 | by Jeremy Lee
Figueira joins from Glue Isobar, where he was the creative director. He will now work alongside JWT London's chief digital officer, Dave Wallace, and manage a team of five digital creatives ... . Figueira joined Glue Isobar in 2010 from Isobar Latin America in Sao Paulo, where he was the creative vice ...
M/SIX eager to be a 'proper big media business'
19 Apr 2012
acquaintances. As Stokes explains: "In the increasingly networked world we live in, media is the glue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
