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Birds Eye launches Clarence's Cookbook app on Facebook

The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes. The app encourages users to upload their own recipes and share them on Facebook. Future plans include ...

Toyota launches digital teaser campaign for its latest sports car

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

3 ( ) O2 VCCP/ZenithOptimedia 28 4 ( ) NatWest Glue Isobar ...

Adwatch (Mar 28) top 20 recall: Boots

Glue Isobar/ Zenith Optimedia 7 14= (-) Boohoo.com In-house/In-house 7 ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

glue Isobar's executive creative director, Seb Royce. "Now that it's an always-on social feed ... with nothing and saying, 'tell me about the site'," says glue Isobar's Royce. As a consequence, agencies ... rivals. "They can't afford to sit still, " says glue Isobar's executive creative director, Seb Royce ...

Adwatch (Feb 29) top 20 recall: Virgin Media

Perfectly cast and full of speed cues, this 'faster broadband' campaign really hits the mark

Digital Agency of the Year: Work Club

, it is fast climbing the creative and effectiveness leagues as well. Also shortlisted were glue Isobar ...

Getting to grips with the second screen

, such as Get Glue, to trigger viewing 'check-ins'. - More than Twitter At the moment, a lot of social ...

Helen Edwards on Branding: Virgin modesty

with approval by staff, customers and not a few taxpaying commentators. Many have sought to define the glue ...

RBS Group plans social media forum initiative for banking brands

The banking group is trialling a 'Helpful Live' online forum, which will invite customers to engage in conversations with the brand and make suggestions about how it can improve its services. Media communications agency glue Isobar is believed to be working on the forum. NatWest launched its current ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.