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The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes. The app encourages users to upload their own recipes and share them on Facebook. Future plans include ...
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...Rice Krispies Squares was launched back in 1997 for women seeking an alternative to chocolate. The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square's Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ...
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
view point. Radio is now the glue that holds together an advertiser s campaign idea that may ...
market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar ...
is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...
McDonald replaces Martin Bailie, who has been promoted to commercial strategy director. Both will work across Isobar's four divisions in the UK: Glue Isobar, Isobar Mobile, Isobar Social and Superglue. McDonald will lead Isobar's planning offering, working closely with Tim Dunn, the head of strategy ...
McCann London won the business after a pitch, which kicked off in February, against OgilvyOne and Glue Isobar. The previous global incumbent on the account was M C Saatchi, but the agency did not repitch. McCann will now create a global digitally focused campaign for Kaspersky, encompassing digital ...
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio...The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible ... Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent ...
the NatWest and RBS brands. The move is a blow to the incumbent, Glue Isobar, which was handed the consolidated NatWest and RBS digital ad account in 2009 after a pitch. However, Glue will continue to work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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