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Glue Isobar wins AkzoNobel DIY digital creative account

AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio...The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible ... Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

glue Isobar's executive creative director, Seb Royce. "Now that it's an always-on social feed ... with nothing and saying, 'tell me about the site'," says glue Isobar's Royce. As a consequence, agencies ... rivals. "They can't afford to sit still, " says glue Isobar's executive creative director, Seb Royce ...

A digital future: The new Pepsi challenge

. However, Martin Bailie, executive planning director at digital specialist Glue Isobar, says the growing ...

John Frieda primed to host live digital show

the internet hasn't yet seen". IN MY VIEW - EXPERT COMMENT Andy Kinsella, Innovation director, glue ...

The Year Ahead

digital trends will be key for marketers in 2011? ANDY KINSELLA, Innovation director Glue Isobar ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

Bankers Honours Credit: St Lukes Brand: The Sun Execution: 4.0 viral Credit: Glue Isobar Brand ... (Paris) Brand: Visit Sweden Execution: Dave goes to Skane Credit: Glue Isobar Brand: WaterAid ...

Glue lands Burt's Bees digital brief

Burt's Bees, the eco-friendly natural skincare brand, has appointed glue Isobar to develop a...As the lead digital agency, glue's remit includes developing the creative platform for integrated ... . Glue's appointment follows that of MPG Media Contacts to handle the 10 million Burt's Bees pan ... manager at Burt's Bees, said: "Glue Isobar demonstrated an excellent strategic grasp of where our brand ...

What Next in Digital?

Bailie , head of planning, glue Isobar Emma de la Fosse , creative director, OgilvyOne Shaun Gregory ... Martin Bailie, glue Isobar Damian Ferrar and Katie Streten, Imagination Giles Hedger and Marc ... man standing." Martin Bailie , the head of planning at glue Isobar, evokes the IPA president Rory ...

End of 'digital' road

of the marketing department itself may be questioned. - Martin Bailie is the head of planning at glue Isobar ...

Marketing's Power 100

countries, appointing a roster of agencies, including Essence, Glue and BBH Labs, to work on the campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.