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the NatWest and RBS brands. The move is a blow to the incumbent, Glue Isobar, which was handed the consolidated NatWest and RBS digital ad account in 2009 after a pitch. However, Glue will continue to work ...
The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva previously worked with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue Isobar, before the financial services giant decided ...
. Agencies on the RBS digital ad roster include Glue Isobar, SapientNitro and AKQA. In April last year ...
It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...
with approval by staff, customers and not a few taxpaying commentators. Many have sought to define the glue ...
The banking group is trialling a 'Helpful Live' online forum, which will invite customers to engage in conversations with the brand and make suggestions about how it can improve its services. Media communications agency glue Isobar is believed to be working on the forum. NatWest launched its current ...
NatWest s CricketForce is in its 10th year. The initiative has grown from a few clubs in 2001, to 1,914 clubs in 2011. The brand has an estimated 85,000 volunteers taking part in the event this year. Glue Isobar is behind the viral campaign which gained coverage from The Sun and Sky among others ...
-business and marketing director. Loughran will work across the Aegis brands Carat , Vizeum , Glue Isobar ...
The concept was by Glue Isobar, with PR by M C Saatchi Sports Entertainment, to showcase NatWest s support for grassroots cricket via the club. The footage features Vaughan playing in disguise as ringer "Gary Watson" at Goldsborough Cricket Club. ...
Hazel Cotton, the RBS Group sourcing manager for digital marketing, is handling the process and the brief is expected to cover digital activity for both the NatWest and RBS brands. Glue Isobar oversees ... in 2009 following a long pitch process. It is unclear whether Glue will repitch for the account ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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