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18 Feet & Rising lands £3m Cuprinol business

market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

glue Isobar's executive creative director, Seb Royce. "Now that it's an always-on social feed ... with nothing and saying, 'tell me about the site'," says glue Isobar's Royce. As a consequence, agencies ... rivals. "They can't afford to sit still, " says glue Isobar's executive creative director, Seb Royce ...

Connecting with customers through wi-fi

reviews and even video. 'In the future, mobile use is only going one way. We see mobile as the glue ...

A digital future: The new Pepsi challenge

. However, Martin Bailie, executive planning director at digital specialist Glue Isobar, says the growing ...

The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?

the 'mass market' to make their own individual statement. NO Martin Buckley, Head of planning, glue ...

The Year Ahead

digital trends will be key for marketers in 2011? ANDY KINSELLA, Innovation director Glue Isobar ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

Bankers Honours Credit: St Lukes Brand: The Sun Execution: 4.0 viral Credit: Glue Isobar Brand ... (Paris) Brand: Visit Sweden Execution: Dave goes to Skane Credit: Glue Isobar Brand: WaterAid ...

The power of the crowd

Glue Isobar, who flags up the short life span of many fledgling group-buying sites. However, he also ...

What Next in Digital?

Bailie , head of planning, glue Isobar Emma de la Fosse , creative director, OgilvyOne Shaun Gregory ... Martin Bailie, glue Isobar Damian Ferrar and Katie Streten, Imagination Giles Hedger and Marc ... man standing." Martin Bailie , the head of planning at glue Isobar, evokes the IPA president Rory ...

End of 'digital' road

of the marketing department itself may be questioned. - Martin Bailie is the head of planning at glue Isobar ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.