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The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Martin Bailie, executive planning director, Glue Isobar Why I like this Honda USA thought that teasing people with the prospect of a sequel to the adored Ferris Bueller's Day Off would get them talking and looking forward to the Super Bowl ad breaks. They were right. Pre-Super Bowl ...
Auto Trader has appointed Glue Isobar to handle its £4 million advertising account....The agency beat the incumbents, HMDG and Inferno, in a three-way shoot-out, ending both agencies' relationship with Auto Trader. Glue will be responsible for Auto Trader's integrated account, which ... Trader brand. Auto Trader is owned by Trader Media Group. Glue Isobar was unavailable for comment. ...
The Social Snap Shot app, created by Glue Isobar, is designed for time-poor people with busy social lives, giving them an infographic-style video of highlights from Facebook, including news feed updates, videos, photos, events and birthdays. The app has been optimised for the iPad and iPhone ...
Having been named Campaign's Digital Agency of the Year in 2009, Glue faced a different set...Score: 7 Agency fact file: Glue Isobar Type of agency Digital ... Isobar rebranded Glue as part of an effort to align more than 60 global agencies, and also gave Glue's chief executive, Mark Cridge, the additional role of Isobar's global managing director. (Glue ...
August. Digital activity has been devised by glue Isobar, with direct marketing by Kitcatt Nohr Digitas ...
The Get Your Energy Back campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way. Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX ...
Rapier will replace independent direct agency Balloon Dog and digital agency Glue Isobar on the accounts and will work across direct mail, press and online. The agency s capture of the RAC business comes three years after it lost the AA direct account as part of a consolidation into MBA. Its ...
consolidated its entire digital account into Profero in 2008, putting an end to its relationship with Glue ...
ago, bringing an end to its previous relationship with Glue Isobar. In January this year, Mini ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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