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Kellogg's Rice Krispies Squares launches 3D ad

25 May 2012 | by John Reynolds

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...Rice Krispies Squares was launched back in 1997 for women seeking an alternative to chocolate. The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square's Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe

3 ( ) O2 VCCP/ZenithOptimedia 28 4 ( ) NatWest Glue Isobar ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

06 Mar 2012 | by Adam Woods

glue Isobar's executive creative director, Seb Royce. "Now that it's an always-on social feed ... with nothing and saying, 'tell me about the site'," says glue Isobar's Royce. As a consequence, agencies ... rivals. "They can't afford to sit still, " says glue Isobar's executive creative director, Seb Royce ...

Magners consolidates digital into Red Brick Road

17 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

of Glue Isobar into The Red Brick Road, which already handles the brand's above-the-line advertising..... Magners awarded its digital account to Glue in January 2010 . Follow Loulla-Mae Eleftheriou ...

Agencies line up for Birds Eye account

17 Nov 2011 | by Sara Kimberley

and experiential marketing. In September, Birds Eye called a review of its digital business, held by Glue Isobar ...

Rice Krispies 'flavour' by Glue Isobar

17 Oct 2011

An online ad on YouTube tries to convince viewers that they will be able to taste the bar by watching and listening to the video. Created by glue Isobar, the ad claims the viewer s sense of audio visual perception is reset using a complex sequence of images, which then stimulate the taste buds ...

Magners trials 'f-commerce' with £10 Facebook packs

27 Sep 2011 | by Sarah Shearman

. It also contains a special edition bottle opener and booklet. The Facebook push, devised by glue Isobar ... . The print campaign was also handled by glue Isobar, while MPG Media Contacts handled the media. Kirsty ...

Brand Republic inducts its first Hall of Famers

23 Sep 2011 | by Staff

chief executive and president, Northern division, McDonalds Mark Cridge, chief executive, Glue Isobar ... who kindly picked up Jill McDonald's award, Mark Cridge, chief executive at Glue Isobar, and John ...

Birds Eye calls review of UK digital advertising account

22 Sep 2011 | by Matt Williams

is currently with Glue Isobar....Glue was appointed in May last year to oversee digital advertising across the Birds Eye product range, which includes frozen fish fingers, vegetables and desserts. In July last year, Glue was responsible for launching Birds Eye's "100 per cent challenge", a campaign that encouraged families to adopt a ...

Kellogg's to launch first cause-related campaign

16 Sep 2011 | by John Reynolds

. The campaign will also be supported by a new website and digital advertising campaign, created by Glue Isobar ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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