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Birds Eye launches Clarence's Cookbook app on Facebook

The app by Glue Isobar features Clarence, the brand's polar bear character. It forms part of the food giant's wider 'All You Need for a Great Teatime' strategy that offers food tips and family recipes. The app encourages users to upload their own recipes and share them on Facebook. Future plans include ...

Toyota launches digital teaser campaign for its latest sports car

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

RAB celebrates 20 years of championing commercial radio

view point. Radio is now the glue that holds together an advertiser s campaign idea that may ...

Fourteen UK agencies appointed as Facebook's preferred marketing developers

Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred...; Kerve Creative Ltd; glue Isobar; Sports New Media; AKQA; OneIota; Reevoo; Comufy; Apsmart Ltd ...

Trading places: this week's people moves

) James Sanderson , the former chief operating officer of Glue Isobar , has joined HMDG as its managing ...

Aviva hands consolidated digital account to Dare

The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva previously worked with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue Isobar, before the financial services giant decided ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

glue Isobar's executive creative director, Seb Royce. "Now that it's an always-on social feed ... with nothing and saying, 'tell me about the site'," says glue Isobar's Royce. As a consequence, agencies ... rivals. "They can't afford to sit still, " says glue Isobar's executive creative director, Seb Royce ...

Has radio recovered since the death of COI?

? Radio is now the glue that holds together an advertiser's campaign idea. This may comprise content ...

How HTML5 is coming to the rescue of the ad industry

interruption. Any screen size, any platform, any browser, anywhere. Here is the glue that promises to hold 20 ...

My Media Week: Stuart Newman

of Glue Isobar for a 30-minute catch up. She is far too polite to ask about the nose she ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.