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McCann London won the business after a pitch, which kicked off in February, against OgilvyOne and Glue Isobar. The previous global incumbent on the account was M C Saatchi, but the agency did not repitch. McCann will now create a global digitally focused campaign for Kaspersky, encompassing digital ...
glue Isobar's executive creative director, Seb Royce. "Now that it's an always-on social feed ... with nothing and saying, 'tell me about the site'," says glue Isobar's Royce. As a consequence, agencies ... rivals. "They can't afford to sit still, " says glue Isobar's executive creative director, Seb Royce ...
interruption. Any screen size, any platform, any browser, anywhere. Here is the glue that promises to hold 20 ...
Martin Bailie, executive planning director, Glue Isobar Why I like this The fabulous Kevin Butler, the fictitious vice-president of various spurious PlayStation departments, is a mildly sinister Ray Gardner (of Blackcurrant Tango ad fame) for the Facebook age. From YouTube channel ...
, such as Get Glue, to trigger viewing 'check-ins'. - More than Twitter At the moment, a lot of social ...
reviews and even video. 'In the future, mobile use is only going one way. We see mobile as the glue ...
such as Hamlet . Glue Isobar created the online work and digital outdoor panels. It was written by Curtis ...
the Citizens Advice Bureau, launched a campaign, created by M C Saatchi and Glue Isobar, to explain how ...
-business and marketing director. Loughran will work across the Aegis brands Carat , Vizeum , Glue Isobar ...
director of strategy. ( Campaign ) Jo Hagger , Glue Isobar 's chief integration officer, is leaving ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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