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Both apps have been developed by Glue Isobar. The travel guide app has been produced in partnership with easyJet and holiday firm Discover The World to promote Sk ne, in the south of the country. Holidaymakers can create their own travel guide to download, print or send to a smartphone. Visit Sweden ...
Rapier will replace independent direct agency Balloon Dog and digital agency Glue Isobar on the accounts and will work across direct mail, press and online. The agency s capture of the RAC business comes three years after it lost the AA direct account as part of a consolidation into MBA. Its ...
VisitSweden, the travel and tourism board, has appointed Glue Isobar as the lead agency on its...Glue, which previously handled VisitSweden's digital account, won the business after a pitch involving several other London-based agencies. It will now also be responsible for overseeing VisitSweden ... channels. Glue first began working with VisitSweden in July 2009, after winning a digital pitch against ...
digital trends will be key for marketers in 2011? ANDY KINSELLA, Innovation director Glue Isobar ...
Glue Isobar devised the Troll Spotters Club which will give users a chance to win a weekend to Sweden by spotting a troll within one of five live streams broadcast from different parts of Southern Sweden at www.trollspotters.com. Live Twitter and Facebook feeds will be embedded into the microsite ...
Bailie , head of planning, glue Isobar Emma de la Fosse , creative director, OgilvyOne Shaun Gregory ... Martin Bailie, glue Isobar Damian Ferrar and Katie Streten, Imagination Giles Hedger and Marc ... man standing." Martin Bailie , the head of planning at glue Isobar, evokes the IPA president Rory ...
of the marketing department itself may be questioned. - Martin Bailie is the head of planning at glue Isobar ...
countries, appointing a roster of agencies, including Essence, Glue and BBH Labs, to work on the campaign ...
The company has approached roster and non-roster digital agencies, and plans to hold a pitch for the business later this year. In recent years, Eurostar has used its roster agencies, which include Fallon and Rapp, to handle digital work on a project basis. Its last retained digital shop was glue London, which ...
A lairy, slightly xenophobic British cartoon character called Dave stars in a new viral campaign promoting the delights of Skane, a region in southern Sweden.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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