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Google+ 'Tom' by Adam & Eve

Google has launched the first UK TV ad for its Google+ social network....The 90-second commercial, called ''Google+: Tom", features the actor Benedict Cumberbatch reading The Seven Ages Of Man , from As You Like It by William Shakespeare. It follows the life of "Tom" as he lives and shares on the Google+ platform. The ad was launched during ITV's Britain's Got Talent ...

BA and Google link up for interactive holiday service

to promote a new interactive holiday preparation service using BA's satellite-based Google Earth technology....to Google Earth on ba.com. The ad opens with clouds, initially used by the airline in its price and value ... .com will be able to zoom in on their destination of choice, using the Google Earth technology, as they look at 3D ... above Google Earth images of global cities. Radio ads focus on the price message. Jayne O'Brien, head ...

Digital brief: Google teams up with The Chemical Brothers

on Google Earth to show its origin.

Direct choice: Google for Dummies

A booklet from Google arrived in my mail today. Connecting People Using Google for Dummies is part...good instruction manual for everything from Google Earth to YouTube, I couldn't help but think ... For a brand that has come to symbolise the power of digital, Google's use of direct marketing for this campaign is interesting (last year, it ran the booklet as an insert in the Daily Mail). Google recognises ...

Bebo hires senior Google executive

Social networking website Bebo has hired Joanna Shields, Google's EMEA managing director...and established content partnerships for Google Video, Google Books and Google Earth and Maps. She was also influential in the development of the partnership between Google and BSkyB last year. Shields has held several ... officer, Michael Birch. She will be responsible for expanding Bebo s international business. At Google ...

How on Earth can YouTube command a $1.6bnprice tag?

, to be paid by the darling of the internet age, Google....advertising model it's actually going to adopt. So why the big sums? For YouTube's soon-to-be-parent Google there are some synergies, the most important of which is that YouTube is much more popular than Google Video ...

Google - Mate or menace?

to cuddle up to Google. Adam Woods explores whether it is really friend or foe....Viewed from space - courtesy of Google Earth - London s GooglePlex is not as impressive as its ... zoomed in on the user s nearest car dealership from space, using Google Earth, before showing a video ... s range of free services. Google Earth, too, was a new iteration of a product called Keyhole, the flagship ...

Media: Things we like

PLANET EARTH ON BBC1...to have a close look at mountains, caves and deserts. This is a welcome spin-off from the Google Earth ...

Media: Things we like

LIVE EARTH...It took a panning from the critics, but it's time someone stood up for Live Earth. Yes, Metallica playing against the backdrop of messages about heating insulation may have jarred. Yes, the superstars ... be powered by Google, but if you are going up against a rival like YouTube, you need to offer users a bit ...

Google launches UK Street View service

LONDON - Google has launched its Street View mapping services in the UK today (19 March), enabling...The service is available through Google Maps and Google Earth and provides 360-degree horizontal ... year's filming work by Google, involving a fleet of specially modified cars crawling along thousands ... -hunters. As well as consumers, UK businesses can benefit from the Street View technology by embedding Google Maps ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.