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A booklet from Google arrived in my mail today. Connecting People Using Google for Dummies is part...good instruction manual for everything from Google Earth to YouTube, I couldn't help but think ... For a brand that has come to symbolise the power of digital, Google's use of direct marketing for this campaign is interesting (last year, it ran the booklet as an insert in the Daily Mail). Google recognises ...
Now they face the more difficult challenge of motivating those of us who are a little more lethargic and self-interested. In short, they need to offer a more tangible 'win-win'. Charity raffles and prize draws aren't new, but I think Friends of the Earth's 'Play for the Planet' - 'the game where you ...
charity Friends of the Earth....The campaign marks the first time that Friends of the Earth has been able to advertise on TV ... financial supporters. The call to action for the viewer is to contact Friends of the Earth to receive a free ... , as well as the financial savings to be made. Friends of the Earth were keen to appeal to members ...
LONDON - Energy giant Shell is promoting its presence at the Earth Summit in Johannesburg
LONDON - Environmental charity The Earth Restoration Service has produced a short animated viral
WWAV Rapp Collins has won the Friends of the Earth direct marketing account and is set to handle...WWAV Rapp Collins has won the Friends of the Earth direct marketing account and is set to handle the environmental charity s first recruitment drive in more than two years. The agency s remit is to raise the number of FoE members and to boost the profile of the charity s donation scheme, Living Planet ...
Whole Earth, the peanut butter brand, is investing in a £1m programme to strengthen its position
LONDON - The Co-operative Bank is joining forces with Friends of the Earth to lobby the government
Friends of the Earth has picked DM agency Burnett to handle all its supporter development work
Friends of the Earth has launched a DRTV spot created by Watson Phillips Norman to run on satellite
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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