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Digital brief: Google teams up with The Chemical Brothers

12 Aug 2008

on Google Earth to show its origin.

Digital brief: World Wildlife Fund adds conservation projects online

21 Mar 2007

satellite map Google Earth. Users will now be able to learn about the location of projects, read a

Direct choice: Google for Dummies

15 Jul 2008 | by Alain Portmann, Co-founder, Web Liquid

A booklet from Google arrived in my mail today. Connecting People Using Google for Dummies is part...good instruction manual for everything from Google Earth to YouTube, I couldn't help but think ... For a brand that has come to symbolise the power of digital, Google's use of direct marketing for this campaign is interesting (last year, it ran the booklet as an insert in the Daily Mail). Google recognises ...

Careers: What it's really like inside - Google

02 Sep 2008

As Google celebrates its 10th anniversary this month, what is the main marketing challenge you face?.... Key brands they can work on include Google search, AdWords and AdSense, YouTube, Google Earth ... of the brand, but also the influence our marketing activity has on perceptions of Google, its effectiveness and ... ? One of Google's '10 commandments' is that we must be serious without a suit. What is the company ...

Mark Ritson on Branding: What Google can teach us

10 Sep 2008

' is buried in the free mapping program Google Earth, that allows users to pilot a virtual plane across the planet using a flight simulator. To access this in Google Earth, open the program and press Ctrl ... Happy birthday, Google. It's been exactly a decade since Sergei Brin and Larry Page set up Google ...

Mark Ritson on branding: Gorilla Google has evolution problem

23 Nov 2005

Last Thursday, shares in Google nudged past the $400 (£233) mark....classified advertising space. Google Earth looks likely to open the door to a single global real estate site ... there demonstrably quicker than any of the other five. It took Google less than 18 months to reach the mark from ... -digit increases in quarterly earnings from online advertising, Google now has a greater corporate value than Coca ...

BA ads highlight discount flights

06 Sep 2006

. The BA push has been produced in partnership with Google; satellite map Google Earth is featured in the ads. Print and outdoor ads show prices floating above Google Earth images of global cities, while the radio executions focus on the price promotion. Obi Felton, head of consumer marketing at Google, said ...

Digital choice: Whole Earth

13 Dec 2006 | by Anne Davis, Managing director, Euro RSCG 4D Digital

staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer

Direct choice: Friends of the Earth

17 Aug 2005 | by David Burrows, Planner, TDA

Now they face the more difficult challenge of motivating those of us who are a little more lethargic and self-interested. In short, they need to offer a more tangible 'win-win'. Charity raffles and prize draws aren't new, but I think Friends of the Earth's 'Play for the Planet' - 'the game where you ...

Digital: Royal Navy adds rolling news site

04 Mar 2008

map that uses Google Earth to provide 3-D coverage of its current and previous operations ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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