23 Oct 2003
Red Earth, the cosmetics brand that launched in the UK earlier this month (Marketing, October 2
07 May 2008
| by Jemima Bokaie
LONDON - Asda has hit out at rival Tesco over its decision to not bid on Google keywords relating...s and Morrisons. From this week, Google s paid-search strategy will allow advertisers to bid for rivals branded ...
.com and travelsupermarket.com. Lastminute.com chief executive Ian McCaig has threatened legal action over Google ...
15 Aug 2006
| by by Alex Donohue
LONDON - Google is the most popular brand among 16- to 25-year-olds, according to research...are driven by the internet rather than the high street."
The top 10 brands were: 1) Google 2) Amazon 3 ...
28 Jul 2006
| by by Sarah Woods
LONDON - Google is the fastest-growing brand in the world, as Coca-Cola and Microsoft fall, while...The search engine is now ranked 24th, up 14 places from its position of 38 in 2005, with a massive 46% rise in brand value. Google is now worth worth $12.4bn (£6.7bn).
Coca-Cola at $67bn ...
Microsoft, which faces multiple online challenges, has declined by 5%.
After Google, the second ...
08 Sep 2006
promotion with Google Earth
Client: Jayne O'Brien, head of brands and marketing communications,
British ...
-production: Wave
Exposure: National TV
THE LOWDOWN British Airways is linking up with Google Earth ...
-haul flights. The ads feature the spinning Google Earth globe. In each execution, the
camera zooms ...
29 Apr 2008
| by Ed Kemp
LONDON - Tesco has become the first major UK advertiser to take a stand against Google's decision...of paid-search ads rocketing. From 5 May, consumers using Google to hunt for specific brands will ...
of the changes to Google s policy. The changes are likely to result in a rise in the price of branded paid ...
30 Apr 2007
| by Alex Donohue
LONDON - Internet magnate and Google board director Michael Moritz, has been ranked number four
01 Apr 2009
| by Caroline Lovell
. Source: The Financial Times Google will invest $100 million in start-ups, in its first year as a venture capitalist investor, after announcing its new financing arm Google Ventures yesterday. Source ...
01 Sep 2009
| by Kate Nettleton
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Google is brokering ...
carrying Chrome have already gone on sale, while Google has begun brokering similar deals with other ...
26 Jun 1997
| by By JULIAN LEE.
JCB, the company synonymous with earth-shifting equipment, is
moving its brand out of the building...JCB, the company synonymous with earth-shifting equipment, is
moving its brand out of the building site and onto the streets with the
launch of its clothing range.
The outdoor clothing range will be pitched directly against another
company that made its name in earth-moving vehicles ...