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Friends of the Earth uses spoof ad to attack Tesco

LONDON - Environmental group Friends of the Earth has posted a spoof ad on YouTube attacking Tesco

Down-to-earth mother stars in Somerfield ad

Somerfield has replaced the actress, Lesley Joseph, of TV s Birds of a Feather, with a down-to-earth...Somerfield has replaced the actress, Lesley Joseph, of TV s Birds of a Feather, with a down-to-earth mother coping with everyday hassles, in national TV advertising for the supermarket brand. Butler Lutos Sutton Wilkinson, Somerfield s agency, has decided to abandon star appeal in order ...

Retail News brief: Tesco blasted by Friends of the Earth

Tesco has been blasted by Friends of the Earth as the worst super-market for buying UK apples

Google rebrands Android app market as Google Play

Google has brought together its Android app market, Google music service, and eBook store as Google.... Google users who own media bought through the old services will have their purchases "upgraded" to the new system. To push the new service, Google is offering special deals on albums, books, apps ... and Incredibly Close', and edgy Hollywood film 'Puncture' . Google claims Google Play will work ...

Green Room Retail wins Fired Earth and Aga brief

LONDON – Green Room Retail has been appointed to redesign Aga and Fired Earth's stores following a...through the stores. Aga makes traditional cast-iron cookers and Fired Earth sells upmarket homeware ...

Red Earth brand set for UK retail debut in Selfridges

LONDON - Red Earth, a market-leading cosmetics and skin care brand in the Far East and Australia...'s launch positioning. The Red Earth counter opened in Selfridges' London store last week and will roll ... sophisticates". Prices will start at about £3 and the Red Earth counter will feature interactive elements ... in the creative work will be 'With Red Earth there are no boundaries'. JP Creative director Nick Pearce said: "The ...

Kelkoo signs ad deal with Google

with Google....; mso-bidi-language:#0400;} The new deal will see sponsored links from Google displayed ... the first shopping comparison site to list sponsored links from both Google and Yahoo! Yahoo! sold off ... , with the ability to view relevant content from Google and Yahoo! in addition to results from Kelkoo's own listings ...

Think BR: Reputation matters, to Google

Following Google's recent algorithm changes to combat retailers looking for negative feedback...rankings. Unsurprisingly, this has led to quite a furore. Google has, therefore, in its own words ... to be responsive, but might now be worsening their Google standing as well. Of course, tracking sentiment is hugely difficult as it s such a subjective arena. But Google has the resources to make a genuine effort ...

Amazon signs deal to feature Google searches on site

LONDON - Two of the internet's best-known brands, Amazon and Google, have signed a deal which...The agreement between the two, should see Amazon.com customers gain access to Google 's ... the two, which has resulted in some of Google's sponsored links being available on selected Amazon.com pages. Google said that the new deal will allow Amazon customers to conduct research across the web ...

Google enters property market through Maps service

Google has launched a service aimed at helping house-hunters, in a move that could have...on its Google Maps service . The feature is aimed at helping consumers find properties in specific locations. Countrywide, Zoopla and Spicer Haart are among the nine companies to sign-up to Google's service and more are expected to follow. Google said that by adding property listings to Google Maps the company ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.