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Google 'good to know' M&C Saatchi

03 Nov 2011

Google has launched a campaign aiming to educate internet users about online privacy and how

British Airways 'the race' by BBH

09 Feb 2012

(Thursday) followed by Google+, before appearing on TV during Coronation Street.

Ben Malbon quits BBH Labs to join Google

02 Sep 2010 | by Matt Williams

Ben Malbon, one of the founders of BBH Labs, is leaving the agency to join Google Creative Labs...initiative launched by British Airways and Google Earth in 2006. Malbon started his career in advertising ... Malbon, who has spent almost six years at Bartle Bogle Hegarty, joins the multimedia company later this year and will be based in the US. While at BBH, he worked with Google on the global communications ...

Google unveils AdWords changes

26 Apr 2010 | by David Barros

LONDON - Google has made a number of changes affecting agency partners of its AdWords platform...-fareast-language:#0400; mso-bidi-language:#0400;} Google has scrapped the Google Advertising Professionals program and replaced it with the new Google 'Certification Program'. Google claims the changes offer ... . For each $1 of AdWords spend managed, Google will give an agency 250 Adwords units . Agencies who attain ...

Google+ launches first TV ad

30 Mar 2012 | by Jeremy Lee

Adam & Eve's launch spot for Google+ breaks tomorrow (31 March) in 'Britain's Got Talent'....The 90-second commercial, called ''Google+: Tom", centres around Benedict Cumberbatch reading 'The ... , an everyman, as he lives and shares on the Google+ platform. Ben Priest, Adam Eve's creative founding partner, said: "It's a real honour to be working with Google on such an important launch. We wanted ...

Google to acquire Admeld for $400m

14 Jun 2011 | by Daniel Farey-Jones

Google has agreed to acquire Admeld, the online advertising yield optimisation platform, for a...at the AOP Awards. Competing with the likes of Rubicon Project, it will now form part of Google's online advertising services, which include search, the Google Display Network, YouTube, mobile ad network AdMob and DoubleClick, its ad exchange. Neal Mohan, Google's vice-president of display advertising, said in a blog ...

Editor's comment: Google moves the goalposts

10 Aug 2010 | by Gareth Jones

If there's one thing Google is good at, it's making money. And, true to form, the internet giant...-search spend goes straight to Google, giving it a lion's share of the market. However, Google wants more ... from using trademarks they didn't own in their AdWords text. Now, Google has scrapped the rule, freeing ... had their sponsored listings censored. Of course, Google claims the policy shift will benefit ...

Google and VivaKi partner on video and mobile ads

05 Nov 2010 | by Daniel Farey-Jones

Google has signed a two-year partnership deal with VivaKi, the digital arm of Publicis Groupe...and deepening" of the current relationship, where VivaKi's trading desk buys display ads from Google and works ... sites within the Google Ad Network. Neal Mohan, vice-president of product management at Google, said: "Google and VivaKi have had a close relationship for several years, based largely on partnering ...

Daisley quits Google for Twitter sales role

01 Dec 2011 | by Sarah Shearman

Google's Bruce Daisley has been poached by Twitter to become its first UK commercial director...., encouraging brands to use the microblogging platform and building a sales team. He has worked at Google ... and display at Google UK. During his time at YouTube, he was responsible for rolling out its pioneering "skippable" ad format. Before Google, Daisley worked at Emap for more than ten years, most recently ...

Android may give Google+ the edge in social media

21 Jul 2011 | by Iain Tait

Could Google+ be the new social media king? Perhaps, but not yet, W&K's Iain Tait writes..... Technically, it's not the most visited site in the world. Google is. But it's the amount of time spent ... weeks, during an invite-only "test" phase, it is estimated that Google+, Google's new social media ... on Google+. And we certainly don't know whether the early adopters are leaving Facebook or Twitter ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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