Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
-system and Google Earth-powered satnav. Cinema ads are running throughout 'Oscar season', at films including ...
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Brand barometer: Carbonated drinks - which is most prominent on the web?
10 Feb 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Google to launch 'own-brand entertainment hardware'
10 Feb 2012 | by Matthew Chapman
Google is developing an own-brand, home-entertainment system that streams music wirelessly through...Communications Commission, with testing due to take place in Google's Mountain View headquarters in California ... The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black ... types of brands. One view is summed up by Steve Stretton, creative partner and founding partner ... Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ...
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
by 'appointment to view' in a given location, whereas digital games are played any time, anywhere. This makes them ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
. Qualitatively, health is not felt to be a core needstate for young people when eating out, who view ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
Daybreak presenter Kate Garraway and Fabian Heilemann from Dailydeal.de, which was recently sold to Google ...
Private View: Darren Bailes and Dave Bedwood
09 Feb 2012
Featuring work from Vodafone, Durex and Nike.
M&S brings Valentine's Day model to life
09 Feb 2012 | by Matthew Chapman
then be viewed through the smartphone's camera, triggering a video of the model, which can be viewed on the phone ... . The video can also be viewed online at http://social.marksandspencer.com/ . The news comes as M ...
British Airways 'the race' by BBH
09 Feb 2012
(Thursday) followed by Google+, before appearing on TV during Coronation Street.
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