Israel in bid to change 'distorted' media view
13 May 2005 | by Donna Werbner
Israel is preparing to shrug off its 'warzone' image and fight back against 'distorted' representations in the Western media with a global PR and advertising campaign.
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Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
is to build on that and develop a campaign of behaviour that surprises the public at street level.' Last ...
Consumer PR: Targeting the next generation
02 Jul 2004
? The view from the PR industry is a clear yes - but not necessarily in terms of consumer product PR as a ...
INTERNATIONAL: DuPont review leads to agency talks
09 May 2003 | by Paul Cordasco
multinational corporations are viewing creative marketing services agencies as a commodity business, where ...
EDITORIAL: Self-reliant start to PR's new year
10 Jan 2003
In an interview with the German newspaper Welt am Sonntag, Sorrell says that there is still little cause for hope and that the 'impulse for a breakthrough will only come through in 2004'. He reiterated his view that PR was a growth market in the medium term, but scotched the fondly-nurtured hope that PR ...
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
. 'The PRCA is taking a narrow view of the PR business and kissing goodbye to all those specialist niches ... agencies have had particular importance'. Even so, he concedes not everyone in advertising shares this view ... remit to expand the agency's 'non-advertising' interests. So what is his view of the long-term decline ...
Sutton to embark on PR firm buying spree
01 Nov 2002
Shandwick last year, said they are aiming to create a £30m operation with a view to becoming a top ...
Omnicom files SEC report to counter fears of investors
12 Jul 2002
interactive arm Seneca - the subject of a Wall Street Journal article that alleged a board member had resigned ...
PRCA aids cross-sector guide on pitching
05 Jul 2002 | by JOE LEPPER
said: 'The agency appointment and review process has long been viewed as a complicated, mysterious ...
Golin/Harris pulls ads in protest at New Statesman
28 Sep 2001
staff members: 'We were the first to come up with a considered view. Knee-jerk responses ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
