New business leagues (1 June 2012)
31 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
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HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
the marketplace respond to them and then respond to that." To read the full interview, including Clark s view ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
Follows an easy formula for success...encourages repeat viewing 8 / 10 Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
Hammersmith is an unlikely place to find a hot, young tech company. The West London borough does not have the ring of Palo Alto, Menlo Park, Sunnyvale, Mountain View or even the "Silicon Roundabout" on the other side of the capital. Yet in an unassuming office on a largely residential street is a digital ...
Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
our "superpower". Chade-Meng Tan, employee 107 at Google, has stepped into this vacuum and now runs ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
Is outdoor trading dated?
31 May 2012
be viewed as an opportunity. But how we get there will depend on the good will of the major players ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
The fashion brand has celebrity fans, but is struggling against high-street rivals....on the high street has been far less impressive. The fashion retailer's shares crashed by nearly 25 ... long way since the days of 'FCUK', perhaps redefining itself more than any other high-street name ...
My secret work weapon: You don't need to be loud - quiet determination can win
30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA
I have been led by a quiet, inner determination with the view that I can make things happen myself.
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
. Customer publishing is a particularly grey area and there is no unanimous view as to whether ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
