Times drops paywall for Jubilee weekend
31 May 2012 | by Daniel Farey-Jones
large-scale street-selling operation for the papers across London over the weekend. Times Newspapers ...
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Media Bitch's Diary 31 May
31 May 2012 | by Media Bitch
consumer products were also donated to Great Ormond Street and clothing banks have been set up in each ...
Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing. ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
Follows an easy formula for success...encourages repeat viewing 8 / 10 Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ...
Google's big debate on piracy, privacy and porn
31 May 2012
The annual Google Zeitgeist conference enhances the technology giant's role in thought leadership...Now in its seventh year, the Google Zeitgeist conference is still a hot ticket. The invite ... to the Big Tent. Hosting this annual conference is a great piece of reputation management by Google. The open debating forum, the range of experts and the willingness of Google to lay itself open to scrutiny ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
Hammersmith is an unlikely place to find a hot, young tech company. The West London borough does not have the ring of Palo Alto, Menlo Park, Sunnyvale, Mountain View or even the "Silicon Roundabout" on the other side of the capital. Yet in an unassuming office on a largely residential street is a digital ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
Is outdoor trading dated?
31 May 2012
be viewed as an opportunity. But how we get there will depend on the good will of the major players ...
Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
four minutes. Simon Morgan, Google UK's former head of mobile advertising sales suggested, that "more ... evolving. The research shows there is a strong correlation between the use of tablet devices and TV viewing ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
in the UK . Both businesses are following in the footsteps of Google, which has enjoyed extensive take ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
