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Healthcare: Doctors favour journals above reps for med info

cent had the same view of sales reps (see table). Half of the doctors found reps to be 'not very ...

Editorial: Brand value league proves PR's worth

Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been...and companies that mould our lifestyles (see www.prweek.com for full table). It is significant that Google ... , Google spent only $5m on marketing in 2004, a fraction of the amounts spent by competitors. It built its ...

Public Sector: PR Store helps West Lothian find local volunteers

Run by volunteers, the 34- strong body communicates the views of individual towns and villages to local authorities, in particular on planning and licensing applications. The six-month drive is being ... their views on public services.' Community councils were set up in Scotland in the mid-1970s as part of a ...

Salary Survey: Industry on the rise

is rewarding its employees. There is evidence that employers continue to view benefits as an integral part ...

Market Research: Pick of the polls

is reliable sample size, followed closely by newsworthiness and relevance. This view is backed by other ...

Opinion: Leader - Lessons to be learnt from agency data

Shop's report this week on the views of over 200 in-house PROs. Close to half say they take documents

Evaluation: Top of client agenda

such strongly held views self-assessment will never work in PR - for either agencies or in-house departments ... held that view in 2002. Investment is something with which Smith takes issue: 'Clients say ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.