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I m a trained historian who recently married an archaeologist. So, not surprisingly, I think that the study of the past is a vital part of what makes up our identity, culture, nationhood even. And it's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ...
view data system in place, according to Experian Marketing Services....The research was conducted in February by Dynamic Markets among companies with more than 250 employees. It found that the vast majority of companies aspired to have a single customer view in place ... single customer view had only integrated an average of 3.2 channels out of 6.65 through which ...
the marketing director couldn't bring himself to say: "Look, it s just cool, OK? People have always loved street ...
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
sight on our high streets as the retail outlet itself. Of course, internet-ordering aside, none ...
. The prize will be to build a total view of each customer's likes, behaviour and loyalty, and target offers ... will be consumers' attitudes to privacy and control of their personal details. The online giants, such as Google ...
breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US 1bn barrier for the first time ... spend had soared 157% year on year to a total of 203.2m in 2011. Online share {"dataSourceUrl":"//docs.google ... spend {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2dXejdXVkNfQy1 ...
that everyone in their street is getting a 'Big Dog'. When the term 'gamification' first raised its head a ...
Player app enhanced the football viewing experience with match data. In the UK Orange customers voted ...
Ingall Stretton Social media is often viewed as a short cut to reaching a captive audience, but long ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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