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Brand barometer: Foot Locker's latest viral campaign reviewed

Follows an easy formula for success...encourages repeat viewing 8 / 10 Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ...

Morrisons 'Jubilee' by DLKW Lowe

The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...

Watchdog busts SuperCasino ad for glamorising gambling

The ad by Dene Films was broadcast in January on Channel 5. It featured a man with a casino chip in his hand walking down the street with a male friend. They approach the entrance to a casino where they greet an attractive woman, hand the chip to the doorman and enter. They walk through the casino ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

of the stuff they love best. "Born out of the huge increase in dual viewing behaviour, driven by Twitter s increasing popularity, the campaign shows off the complementary relationship between linear TV viewing ...

Burberry boosts digital approach with interactive campaign

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Campaign Viral Chart: Nike interactive ad nets first place

. The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...

Missing People 'please turn your phone on' by BBH

A 90-second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary, Theresa May. It was written by Matthew Tassell, art directed by Emma Castagno and directed by Ben Strebel through Somesuch Co. ...

Brand barometer: Volkswagen Polo viral campaign reviewed

. However, it s unlikely to hit the heights, in terms of views and shares, of its Royal Wedding spoof last ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.