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New business leagues (1 June 2012)

31 May 2012

on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing. ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

Follows an easy formula for success...encourages repeat viewing 8 / 10 Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research....s take the tablet first: it will not just change how we view the Olympics, but sport per se ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

if they were simply travelling here for a typical holiday. Of this spend, high street and mall retailers ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

. The tablet should be viewed as an extension of physical, high-street stores, but one which is easier ... video users has grown by over a third, broadcast viewing saw a less significant increase, but viewing ... mobile, and that many now choose to view video content on smartphones or tablets rather than a static PC ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

the aesthetic alien s point of view, humans might seem like the sloth in the machine . He might remark ... better selves. And to be fair, humans have made a lot of progress; a short viewing of Spartacus ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ... on enjoying a peaceful life. In addition, their views on being open-minded, helping people and achieving ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

. However, it s unlikely to hit the heights, in terms of views and shares, of its Royal Wedding spoof last ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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