Keep Britain Tidy asks us to bend over
19 Jul 2010 | by Jacob Mathias
on cleaning its streets. If everyone stopped dropping litter, be it a cigarette butt or unwanted receipt ...
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Renault introduces Claude the 'joie' expert
06 Aug 2010 | by Jacob Mathias
The campaign asks: "Can a car change a town?", and follows Claude, an actor from the village of Menton in Cote d Azur, France, who goes to Gisburn in Lancashire. He appears in 'Young', which was first seen during 'Coronation Street' on ITV1 last night. Other spots, planned and bought by OMD ...
TripAdvisor launches online ad challenge
07 Jul 2010 | by Jacob Mathias
views depending on the advertiser's overall objective and target audience. Martin Verdon ...
DDB scoops two golds at Clios
28 May 2010 | by Ben Bold
Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...
Close-Up: Young runners reclaim the streets with Nike GRID
30 Apr 2010
, challenging runners to "claim their streets" by amassing points for runs completed in their, and other ...
Close-Up: Are clients leading the way on digital?
30 Apr 2010
engines such as Google and Yahoo!. They have accumulated a huge amount of data about consumer behaviour ... is whether those agencies can adapt to changing business models." - Got a view? E-mail us at campaign@haymarket.com. ...
Perspective: Why this General Election is actually a personal election
30 Apr 2010 | by Mark Cridge
own completely personal, unique and particular view of the election campaign. We're relying ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
integration is the key, in my view, and this means mutual change. For agencies, it means keep on removing ... . More marketing "noise" is directed at consumers than ever before, across even more channels. My view ...
Close-Up: How Mindshare crashed the MIP party
30 Apr 2010
cool motoring show, Street Torque. In charge of this project is Neil Osborne, the managing director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
