Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing. ...
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New business leagues (1 June 2012)
31 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
Google's big debate on piracy, privacy and porn
31 May 2012
The annual Google Zeitgeist conference enhances the technology giant's role in thought leadership...Now in its seventh year, the Google Zeitgeist conference is still a hot ticket. The invite ... to the Big Tent. Hosting this annual conference is a great piece of reputation management by Google. The open debating forum, the range of experts and the willingness of Google to lay itself open to scrutiny ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
Hammersmith is an unlikely place to find a hot, young tech company. The West London borough does not have the ring of Palo Alto, Menlo Park, Sunnyvale, Mountain View or even the "Silicon Roundabout" on the other side of the capital. Yet in an unassuming office on a largely residential street is a digital ...
Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
our "superpower". Chade-Meng Tan, employee 107 at Google, has stepped into this vacuum and now runs ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
Is outdoor trading dated?
31 May 2012
be viewed as an opportunity. But how we get there will depend on the good will of the major players ...
WPP rejects criticism over Sorrell's £13m pay package
30 May 2012 | by Daniel Farey-Jones
ISS for looking at the issue from a purely UK point of view "with no regard to the global market ...
Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
The ad by Dene Films was broadcast in January on Channel 5. It featured a man with a casino chip in his hand walking down the street with a male friend. They approach the entrance to a casino where they greet an attractive woman, hand the chip to the doorman and enter. They walk through the casino ...
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
