HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
the marketplace respond to them and then respond to that." To read the full interview, including Clark s view ...
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Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
members to get location-based offers from a number of UK high street brands including Tesco, House.... It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about when, if at all, it will be brining its Google Wallet to the UK. Follow Sarah Shearman ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
Follows an easy formula for success...encourages repeat viewing 8 / 10 Foot Locker’s latest video uses an easy formula for a successful viral ad. It features ‘staff’ doing tricks with shoes and shoe boxes in one of the chain’s stores. The whole video was done in one take ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
The fashion brand has celebrity fans, but is struggling against high-street rivals....on the high street has been far less impressive. The fashion retailer's shares crashed by nearly 25 ... long way since the days of 'FCUK', perhaps redefining itself more than any other high-street name ...
My secret work weapon: You don't need to be loud - quiet determination can win
30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA
I have been led by a quiet, inner determination with the view that I can make things happen myself.
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
views, cumbersome corporate structures and risk-averse practitioners all contribute to marketing ...
Marketing Magazine Mobile Beta
30 May 2012
page there is a button where you can switch to Desktop View. When you are accessing the full site in Desktop View the button is replaced with one marked Mobile View if you want to switch back. Can I ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
in the UK . Both businesses are following in the footsteps of Google, which has enjoyed extensive take ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...
MTV
29 May 2012
The station has grown into a brand housing channels that are viewed in more than 500m homes
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
