MTV
29 May 2012
The station has grown into a brand housing channels that are viewed in more than 500m homes
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
Absolute Radio secures Euro 2012 commentary
28 May 2012 | by Maisie McCabe
'll have an amazing insight and will give his views in his brilliantly unique way." UTV Media ...
EdenCancan look to expand market for Duchamp
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...
Rothamsted Research praised for comms against GM protest action
28 May 2012 | by Sara Luker
the right to make their views known - but we deplore those that turn to criminal damage. PRWeek ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
. The tablet should be viewed as an extension of physical, high-street stores, but one which is easier ... video users has grown by over a third, broadcast viewing saw a less significant increase, but viewing ... mobile, and that many now choose to view video content on smartphones or tablets rather than a static PC ...
Senior management still unconvinced about reputation management
25 May 2012 | by Matt Cartmell
starting to view social media similarly to any other comms channel. ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
and receive retail rewards on the high street, so this really is the next step providing customers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
