Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
up the list, click the image below. View Marketing's list or create and share your own 'best ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
of customer experience - a more holistic view of the brand that takes it beyond the product and its ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
Corporate: 'Superhero' shows Orion in different light
05 Apr 2012 | by John Owens
of unique visitors increased by 877 per cent to the Orion website, while views of the Orion homepage increased by 94 per cent. Views of a page created around Orion's new focus on talent rose by 388 per cent ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
. So, in my simple view of the world, start by dividing your core metrics into two boxes: inputs ... views - even TVRs, if you are still a believer. In the outputs box go the things you seek to influence ... a Wall Street structured finance product, you can trade on them for years without challenge ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
Street to School. Strategy The main idea was to interact with customers. This began with a ... signposting users through its Facebook page and offering to donate 1 for every entry to its Street to School ... '. The firm donated 150,000 to Save the Children through Street to School. MEASUREMENT - TOP TIPS ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
Daybreak presenter Kate Garraway and Fabian Heilemann from Dailydeal.de, which was recently sold to Google ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Communication Group, single customer view e-Dialog, British Airways live weather campaign Red Eye ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
