Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views
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Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
the placement of the ad was irresponsible, given that it was a general interest site which could be viewed ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
up the list, click the image below. View Marketing's list or create and share your own 'best ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ... the recession in the UK, he said: 'I don't intend to participate in it.' That's my view. Consumer vs ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
Viewed as essentials, recessionary cutbacks have failed to hit cleansing products..... With soap, and shower products, viewed as essential, everyday cleansing products they are protected from ... , bath and shower products (%) by company, 2010 {"dataSourceUrl":"//docs.google ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
strong views on the discipline are informed by experience (see page 28). He left us in no doubt ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
make for fascinating reading. People view others as having higher status when observing them choose ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
