Carphone Warehouse in surge after store pledge
17 Jun 2005 | by Dan Bloch
knocks, pushing the high-street stalwart to second from bottom. It emerged that the retailer had recalled ...
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Vodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
Despite years of evidence to the contrary, PR is still viewed by some clients as a cheaper version
Campaigns: Second opinion
28 May 2004
strategy. What's more, I would have liked evidence of how consumers' views had shifted as a result ...
View From The Top: Another Branson?
07 May 2004 | by Gidon Freeman
remember the exact moment he knew he had built a brand. Sitting in a flat on Harley Street, with far too...' and having £6,000 in the bank, Dunstone built one of the most recognisable names on the UK high street ... media feedback Separate data assembled by TNS Media Intelligence backs up this view - with a focus ... of his own PR value, he also 'gets' PR from a business point of view, and understands why certain things ...
TECHNOLOGY: Mobile Evolution
14 Nov 2003 | by Mark Johnson
that, on average, 28.5 million web pages a day are currently viewed through WAP, a threefold increase ...
EDITORIAL: Carlisle quit over loss of influence
20 Jun 2003
The Citigate Dewe Rogerson consultant is viewed by some as having played an instrumental role in building the mobile network from tiny start-up to the largest operator in the UK, through two separate flotations and three changes of ownership. Certainly, his resignation of a long-term, half ...
CAMPAIGNS: Youths led to salivate over new handset - Consumer PR
09 May 2003 | by Robert Gray
by the Wall Street Journal, The Sunday Times and even the US show 60 Minutes, sparking debate as to whether a ... .dogvertise.co.uk, containing such punning gems as 'taking the lead in street media', which helped spawn a series of articles ... , The Sunday Times and the Wall Street Journal Europe. There was additional coverage throughout the regional ...
Profile: Leslie Dance, Motorola
15 Nov 2002 | by Adam Hill
in Russia, China, India and Thailand and the group's view is that modern consumers need to be drawn ...
CAMPAIGNS: Yachting bid profile raised by Orange UK - Sponsorship
18 Oct 2002 | by ADAM HILL
that coverage reached 21 million adults, with 71 million 'opportunities to view'. Branding of Orange was strong ...
AOL's Peacock joins Hutchison 3G
13 Sep 2002 | by IAN HALL
Peacock confirmed he is to take up the role next week with a view to reviewing external agency relationships. He has served as chief comms officer at the ISP since January 2000. It was reported last week that Hutchison had put retained agency Firefly on notice after four out six directors left (PRWeek, 6 September ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
