Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
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HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
the marketplace respond to them and then respond to that." To read the full interview, including Clark s view ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
. Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ...
Santander UK seeks to bring in lobbying help
23 May 2012 | by Matt Cartmell
The bank, which has rebranded the high street branches of Abbey National, Alliance Leicester and Bradford Bingley, is set to appoint lobbying help after holding talks with a number of high profile agencies. PRWeek understands that a pitch process was initially launched in late 2010, but this was put ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
up the list, click the image below. View Marketing's list or create and share your own 'best ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
behind the scenes. So for instance, say I m a Charlotte Street kind of guy based in NW5 who buys his ...
Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
rare. Anderson views the Barclays win as the final vindication of Cicero s strategy, which now sees ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
