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Campaign: Consumer - Floridita hits the spot with Cuban venues

Campaign: Opening of Floridita and La Casa del Habano Client: Floridita PR team: Wild Card PR Timescale: July 2004-March 2005 Budget pounds: 10,000-£25,000 Floridita and La Casa del Habano are two Cuban venues in London's Wardour Street. They opened in October 2004 as a joint venture ...

Profile: Another magic kingdom - Siobhan Kenny, V-P of communications EMEA, Walt Disney Television

Kenny, a highly respected 42-year-old former Downing Street adviser with a passion for politics ... to ensure its views are understood across Whitehall. She will also promote Disney TV brands and seek ... five years at Downing Street in various comms roles. Kenny is passionate about engaging the public ...

City & Corporate: Flotation PR needs long-term thinking

Jessops, the high-street camera retailer, is having a hard time, but should anyone be surprised

Opinion: Leader - Embracing change is right strategy for TUI

relying on high-street travel agent packages. But for a long time the big brands in the market, Thomson ... of the Lunn Poly high-street chain, TUI felt unable to address the massive changes in holiday distribution ...

Campaign: Threepipe links speed formula to mentoring - Corporate Comms

Campaign: Speed Mentoring Client: Adam Street Club PR team: Threepipe Communications Timescale: January -March 2005 Budget: £2,500 Adam Street Club was founded for private members in 2001 ... at the Adam Street Club premises, off the Strand, in March. Fifteen mentees would meet ten potential mentors ...

Venues: Location, location

spectacular views. Alison McKay, ChildLine media and PR manager, says: 'Photographers and film crews love ... of Westminster Abbey, this building offers strains of choirboys and leafy views of the Houses of Parliament ... air-strip allowed us to create a raw street-car-racing feel in a safe and confined environment.' 8 ...

Public Sector: Post-industrial revolution

one challenge when promoting Belfast is a local disbelief that Belfast is viewed so positively: 'The ...

Opinion: Fans have little voice in Man Utd plc

's viewed by the fans, but what would really work is if he takes over and Man Utd won the Champions League ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.