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Technology - Eleksen wins coverage beyond the tech press

04 Nov 2005

, Electronics World, Textile View and New Design. Stories were picked up by CNet.co.uk, NBC, CNN, BBC World ...

Apple lures Seitz from Bite for European role

22 Jul 2005 | by Tom Williams

setting up a new nerve centre above its 22,000sq ft store in London's Regent Street, which was opened last ...

Opinion: Apple has underestimated online outrage

21 Jan 2005 | by Kate Nicholas, kate.nicholas@haynet.com

of the company and its products. Conspiracy theories abound: one view being that Apple's decision to take legal ...

Campaigns: Second opinion

28 May 2004

strategy. What's more, I would have liked evidence of how consumers' views had shifted as a result ...

Campaign: Corporate PR - Microsoft fights negative perceptions

28 May 2004 | by Lynne Roberts

journalists were able to view on-site facilities such as a well-being centre and games zones. To build ... to view its HR 'best practice'. Harvey and Winsper have been approached as HR commentators ...

Analysis: HP pitch threat to indie mid-sized PR agencies

15 Nov 2002 | by Holly Williams

of their PR budgets and simplifying rosters. Naturally, this is a view held by the bigger agency networks, who have planned for such a trend. Independents on the other hand are taking a more long-term view ...

ANALYSIS: Tech PROs face future with cautious optimism - News last week of IT firm Detica's stock market flotation has raised hopes among technology PROs that the worst of the sector's troubles are now behind it, says Andy Allen

29 Mar 2002 | by ANDY ALLEN

for it.' This view is backed up by Portfolio's survey, which reports that 24 per cent of IT companies ... is also accepting similar conditions. There is a widely-held view that now the upturn is in sight, leaner ...

CAMPAIGNS: Technology PR - Profile boost for Network Associates

29 Mar 2002 | by PETER SIMPSON

Network Associates (NA) is one of the world's largest anti-virus, security and network management software vendors. Viewed as a major player by the IT and trade press, the company wanted a keener, broad-based awareness of its brand in the business community. The challenge, however, was to create a sustainable ...

INTERNATIONAL: Microsoft tops media's admired list

08 Mar 2002 | by JOHN FRANK and PETER SIMPSON

the reputations of the country's biggest companies in publications such as BusinessWeek, TIME, The Wall Street ... this year. This ranked corporate reputations based on the views of those in US business. While General ... of years - influence the way a corporation is viewed by the business community, and therefore feed through ...

Oracle PR review begins with in-house restructure

08 Feb 2002 | by HOLLY WILLIAMS and JULIA HOOD

Software giant Oracle is holding an internal and external global comms review that could affect up to 100 in-house staff and its roster of agencies. The firm, founded in 1977 by high-profile entrepreneur Larry Ellison, is restructuring its in-house PR operations with a view to creating ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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