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Campaign Viral Chart: Nike interactive ad nets first place

. The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

the marketing director couldn't bring himself to say: "Look, it s just cool, OK? People have always loved street ...

Power 100: The UK's top marketers

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

for their humorous web videos and outrageous online commercials. It has been viewed just under half a million ... than the Beckham ad in the week that it entered the chart. Elsewhere in the chart, Google's 'Project ... to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...

Adwatch (May 2) Top 20 recall: Audi

mountain road with a view of the Mediterranean. That rather homogenised approach to car advertising only ...

Unilever tops 2012 Marketing Society Awards nominations

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Campaign Viral Chart: P&G Olympics ad takes gold medal

the chart into third position, despite 300,000 fewer shares than the previous week. Google has followed recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ... -house and follows an ad for Google's experimental "project glass" film, which has remained in the chart for a fourth ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

. The ad, by DDB New York, was mentioned in 73 blog posts and has been viewed nearly 800,000 times. Elsewhere in the chart, Google's "project glass" continued to inspire, with more than 60,000 shares ... time: 93,653 shares 8. Google 'project glass' created in ...

Nissan's soaring sales: the strategy behind the success

at $27bn, and Honda, 19th at $19.4bn. Long-term view Interbrand London chief executive Graham Hales says that Nissan has benefited from 'taking a longer-term view' rather than seeking 'tactical success ... . BRAND VIEW Steve McLennan, marketing director, Nissan GB In 2005 we made the decision to stop ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.