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Brand Health Check: French Connection

The fashion brand has celebrity fans, but is struggling against high-street rivals....on the high street has been far less impressive. The fashion retailer's shares crashed by nearly 25 ... long way since the days of 'FCUK', perhaps redefining itself more than any other high-street name ...

Burberry boosts digital approach with interactive campaign

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

EdenCancan look to expand market for Duchamp

The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...

Young forced to grow up faster amid economic uncertainty

they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ... on enjoying a peaceful life. In addition, their views on being open-minded, helping people and achieving ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Foot Locker 'sneaker skills' by AMV BBDO

the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.

Think BR: In whom we trust

are engaged and openly share their views and opinions, including those about products and brands that interest ... and the mishandling of food served to customers. The video spread virally, views reached beyond the million mark ...

Power 100: The UK's top marketers

up the list, click the image below. View Marketing's list or create and share your own 'best ...

Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...users can share street style photography and get fashion inspiration from their peers. The online ...

Nike marketing boss attacks 'institutionally analogue' businesses

out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.