Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ...
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Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
up the list, click the image below. View Marketing's list or create and share your own 'best ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
currently available in high street restaurants. "We tried and tested 80 formulations in order to create ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
products. Brand View: Zoe Howorth, Coca-Cola Expert View: Callum McGeoch Today's teens have ... and ideas on their level.' BRAND VIEW Zoe Howorth, market activation director, GB, Coca ... seriously and have strong partnerships with companies like Facebook and Google. Our on-pack campaign to win ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
, on Vigo Street, near Piccadilly Circus, has marble columns, a mother-of-pearl ceiling and a vintage chandelier. Another on Brushfield Street, near Spitalfields Market, has been extended from two floors ...
McDonald's 'come as you are' BETC Paris
06 Mar 2012
In the French capital, McDonald s and BETC gave passers-by the opportunity to have their photo taken and integrated into the chain's new outdoor print campaign. Participants left with a personalised version of the picture, with their own face on it. The event was filmed and can be viewed at http ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
