30 May 2012
The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket.
The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...
28 May 2012
| by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom.
It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them.
Yellow M M is trying on a range of outfits ...
25 May 2012
| by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
25 May 2012
| by Kantar Media
they are having to take a rather more responsible view of finance.
The proportion of 11-19 year olds who think ...
are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ...
on enjoying a peaceful life.
In addition, their views on being open-minded, helping people and achieving ...
22 May 2012
| by Maisie McCabe
The campaign, which was planned by UM London, will use the tagline 'Bring on the Jubilicious weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd to perform a celebratory Mexican wave.
A targeted outdoor campaign, which was bought with Posterscope ...
22 May 2012
| by Jane Bainbridge
-trade market share, 2011 (%)
{"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE92X2Z5blJHdHBiZ2JGV015YzdIaEE m)
{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US border: 5pxpx ...
22 May 2012
| by Daniel Farey-Jones
at the top.
Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ...
.
Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ...
Google
107,857
-3%
0
4
McDonald's
95,188
17%
0
5 ...
17 May 2012
| by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond...to win one of four street parties.
Consumers enter the competition by uploading photos of their own street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ...
top bus for the winners to celebrate on.
In addition, consumers can download a free street party ...
15 May 2012
| by Nicola Clark
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