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Morrisons 'Jubilee' by DLKW Lowe

The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Brand barometer: Coffee shops, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Young forced to grow up faster amid economic uncertainty

they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ... on enjoying a peaceful life. In addition, their views on being open-minded, helping people and achieving ...

Old El Paso readies Jubilee-themed campaign

The campaign, which was planned by UM London, will use the tagline 'Bring on the Jubilicious weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd to perform a celebratory Mexican wave. A targeted outdoor campaign, which was bought with Posterscope ...

Sector Insight: Cider

-trade market share, 2011 (%) {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE92X2Z5blJHdHBiZ2JGV015YzdIaEE m) {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US border: 5pxpx ...

Apple cements most valuable brand status as UK's giants slide

at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Premier Foods backs Great Little Ideas with social media push

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond...to win one of four street parties. Consumers enter the competition by uploading photos of their own street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... top bus for the winners to celebrate on. In addition, consumers can download a free street party ...

Power 100: The UK's top marketers

up the list, click the image below. View Marketing's list or create and share your own 'best ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.