Centrica plots overhaul of British Gas' comms
15 May 2012 | by Alec Mattinson
is the Green Streets campaign , which supports grassroots community energy projects such as innovative solar ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
up the list, click the image below. View Marketing's list or create and share your own 'best ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ... , as the technology develops, and most importantly from my point of view the merchants technology develops ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
's equally at ease talking to boardroom directors and the man on the street. You get the sense he appreciates ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
Npower kicks off £9 million creative and media review
26 Apr 2012 | by Anne Cassidy
The energy company has placed its roster of communications agencies on notice, with a view to holding a pitch, which will be open to both roster and non-roster shops. Npower s roster includes VCCP Blue, which handles creative work, its media agency, Vizeum, and the digital shop LBi. The company ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
adoption of contactless cards and their partnership with Orange to launch an NFC wallet phone. Google announced Google Wallet last year to much fanfare but the platform is reliant on partnerships with banks ...
Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
Mubarak and against street protesters in the weeks before he was forced out.
Utility firms least trusted by UK consumers
19 Apr 2012 | by Hannah Crown
viewed sectors were consumer products, food manufacturing and beverage companies, with Rolls ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
