Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
. Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ...
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they are having to take a rather more responsible view of finance. The proportion of 11-19 year olds who think ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ... on enjoying a peaceful life. In addition, their views on being open-minded, helping people and achieving ...
. Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ...
The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...
, seals and dog-sledding. As part of the campaign, online ads used Google Maps and Street View technology to virtually transport travellers on to actual Canadian streets. The Canadian Tourism ... the country s attractions from a tourist s point of view. The TV element featured YouTube videos taken ...
up the list, click the image below. View Marketing's list or create and share your own 'best ...
EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic climate.
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
this as an example, the question stands: could Canon have created a viewing platform in front of the main stage ...
's economy. Tech City was integral to the opening of Google's technology community centre in London's Old Street last September. The mayor, writing for Brand Republic yesterday (25 April), said: "I ...
press.' Tchividjian admitted there were 'diverse points of views' surrounding the circumstances ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.