From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
of customer experience - a more holistic view of the brand that takes it beyond the product and its ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
views, cumbersome corporate structures and risk-averse practitioners all contribute to marketing ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
at the top. Google dropped 3% to $107.9bn and lost second place to IBM, which benefitted from a 15% boost ... . Millward Brown EMEA managing director Nick Cooper's view on the results: "We ve seen UK brands decline ... Google 107,857 -3% 0 4 McDonald's 95,188 17% 0 5 ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
up the list, click the image below. View Marketing's list or create and share your own 'best ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
of supporters, yet in two weeks time over 60 business leaders will gather at Google to reflect on and take credit for an amazing turnaround. Crucially, brands are joining in numbers: Aviva, Barclays; Google ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless expanse" for exploitation. Woods said: "We must act responsibly and show our willingness to continue ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
? If they are looking for a site with mass appeal other than Facebook, brands could opt for Google+, social media ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
