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Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.
With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.
Google has appointed Cristian Cussen, former Myspace director content and marketing, as its head of marketing for its social networking service, Google+ in Europe, Africa and the Middle East.
Google has launched the first UK TV ad for its Google+ social network.
TV works well with online advertising, although digital remains at the heart of Google's marketing activities, according to Obi Felten, director of consumer marketing for Google EMEA, ahead of the launch of the Google+ ad campaign.
A parliamentary committee charged with investigating the UK's privacy laws has recommended that advertisers should help enforce regulation of newspapers and that Google should to do more to restrict offending content.
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer browser, amid growing competition from Google's Chrome and Mozilla's Firefox.
People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.
Google has brought together its Android app market, Google music service, and eBook store as Google Play, which will use a cloud-based system similar to Apple's iCloud.
Last year, John Wanamaker's 'half the money I spend on advertising is wasted' adage applied to online video. In 2011, 47% of all video ads were abandoned, according to data from DoubleClick.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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