Google to pilot cable TV service
23 Feb 2012 | by Daniel Farey-Jones
Google looks set to enter the TV distribution arena in competition with cable TV companies, with a pilot service in Kansas City, according to reports.
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Google has parted company with Northern Europe comms director Mike Harvey.
Google looks set to enter the TV distribution arena in competition with cable TV companies, with a pilot service in Kansas City, according to reports.
Google is rolling out a "performance bundle" for its display network, which it claims will provide "more meaningful metrics" for advertisers to judge the effectiveness of display advertising campaigns.
Google has agreed to acquire Admeld, the online advertising yield optimisation platform, for a reported $400m (£244m).
Google has appointed M&C Saatchi to handle a major pan-European advertising project that aims to reassure the public over privacy concerns.
Google has acquired the UK price comparison website BeathThatQuote.com for £37.7m.
Google has kicked-off a review to find an agency to handle a major pan-European advertising project that aims to portray its brand as safe and trustworthy.
Google has acquired social media analytics company Fflick with a view to boosting YouTube's social capabilities.
Google has started showing display ads in its images search section in the UK and US, in a move to drive fresh revenue streams.
Google has launched a two-month multimedia advertising campaign called 'Watch this Space' today (4 October), targeting agency and advertisers responsible for online display spend.
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