Think BR: Google+ v Facebook - the real battle begins
24 Feb 2012 | by Tom Smith
New data indicates that Google can capitalise on Facebook fatigue and become a major player in social, writes Tom Smith, founder of GlobalWebIndex.
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Every change to Google's search algorithm over the past three years has made it that much harder for the affiliate, writes Dan Pearce, director, Have You Seen.
New data indicates that Google can capitalise on Facebook fatigue and become a major player in social, writes Tom Smith, founder of GlobalWebIndex.
Twitter has criticised Google's move to make its search more personalised, claiming it will make Twitter accounts and tweets harder to find.
Google+, the search giant's latest attempt to succeed in the social space, received 2.6 million unique visits in the UK in November last year, according to the first UK-specific traffic data from comScore.
Google has demoted its Chrome browser in web-search rankings and has blamed its media agency, after being accused of violating its own anti-spam laws over a sponsored blog campaign.
In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.
Google and Microsoft are among technology companies calling on the Government to make changes to the education system to provide better IT skills.
Dan Cobley, Google's newly installed managing director of UK and Ireland, highlighed the importance of consumer privacy in his appearance at IAB Engage this morning.
Google celebrated its anniversary yesterday, having been first incorporated as a privately held company on that date in 1998. While it hasn't always embraced above-the-line media, here are some of its recent ads.
From Picasa in 2004 to Motorola in 2011, Google is no stranger to putting its hand in its pocket for large and small deals.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.