Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.
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As the Diamond Jubilee looms, new research has revealed the Queen retains the best online reputation of the royals.
The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.
Google has parted company with Northern Europe comms director Mike Harvey.
Google and Facebook should forge stronger relationships with governments and submit any proposed changes to consultations, tech comms experts have suggested.
Google's handling of the changes to its privacy policy has left users 'confused, worried and cynical', according to one comms chief.
Google is well known for its quirky offices, generous canteen and 'Thank Google it's Friday' social events.
Google has taken on an agency to spearhead a major PR drive targeting UK businesses.
Google comms chief Peter Barron is moving to a new role handling relationships with organisations such as privacy groups, signalling the company is 'growing up', say insiders.
The Outside Organisation's CEO Alan Edwards is speaking at Google's annual Zeitgeist conference today.
Google's famed 'do no evil' positioning is likely to create more headaches for the internet giant's attempts to become a truly global multinational corporation, despite its pull-out from mainland China last week.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.